MEMPHIS REFRESHES BRAND WITH NEW NAME, LOGO AND PRODUCTS

Memphis Audio unveiled its biggest CES product launch since the company’s inception in 1965. This launch, coupled with a complete brand refresh, left dealers impressed and excited about the future of the brand, according to the company. Memphis debuted over 60 new and improved items all marked with the new “Memphis” logo proudly displayed on the front.

When asked about the absence of the word “Car” from the company’s logo the answer was quite simple. “We elected to not use the word ‘car’ in our new branding for one reason, we are more than just a car audio company. We make a full line of power sports and marine audio solutions in addition to our line of proven car audio products,” said Nick LoMonaco VP of Memphis Audio.

Along with a new logo and products, the brand opted to revamp all of its packaging with stylish new designs to help dealers properly merchandise their stores. When asked about the product and marketing direction of the brand, LoMonaco commented, “Our goal from a product and marketing standpoint was to focus on product performance as well as cosmetics and style. We want our consumers to be excited from the moment they see box to when they first touch the product and of course once they finally hear it. Based on the feedback from our dealers and social media fans I think we absolutely nailed it.”

The new look and feel of Memphis along with all the new products will roll out to dealers in the first quarter of 2016.

http://www.me-mag.com/mobile-electronics-industry-news/item/44066-memphis-refreshes-brand-with-new-name,-logo-and-products

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