A TikTok video showing a car deliberately causing an automobile accident caused dashcam sales to spike in the US over the last few weeks.
Ashpia Natasha posted a TikTok video of a Honda pulling in front of her on the highway. The offending car actually backed into her in what is known as a “swoop and squat” scheme. At first Natasha thought it was a road rage incident but then, after watching footage on her VIOFO A229 PRO dashcam, she realized she had been scammed, and posted the video on TikTok on October 16.
The post won so much attention, that it was featured a week later by Good Morning America on Instagram and in The New York Times. The Times said the video received 67 million views, but we were unable to find evidence of that.
Redtiger, maker of dashcams, said online sales of its dashcams increased 7 fold in the last weeks of October and were still up 150 percent as of November 7.
Ben Delgrosso of Safe Driving Solutions, a leading dashcam retailer, said his dashcam sales approximately doubled in October.
Delgrosso said, “October sales were through the roof. Part of that was because of that accident. People went on buying sprees, like ‘Oh My God, this could happen to me.’ I think there’s a one percent chance of that happening to you, but people get anxious. We see people more often backing into others at a stop light when they go too far into the intersection and then back up. But they aren’t doing it intentionally.”
However, BlackVue said its sales did not see a huge a spike. Jung Woo of Pittasoft America, Blackvue’s parent, said higher end dashcams may not have received the same response.
You can see Natasha’s TikTok video here.
Source: https://www.ceoutlook.com/2024/11/14/dashcam-sales-bounce-after-tiktok-video/
