Pioneer Electronics has issued notices to dealers informing them that the company will start aggressively enforcing its Minimum Advertised Pricing (MAP) policy.
The emailed notices from Pioneer regional managers told distributors and dealers that Pioneer is implementing a new policy, effective March 16. It will purchase product online, including product from Amazon, Walmart,com, eBay, and New Egg, in search of MAP and transshipping violators.
Pioneer warned dealers that they should not transship or they will be held accountable and face penalties.
While Pioneer has maintained a MAP policy in the past, dealers note that its products can often be seen on the Internet at prices lower than MAP. The recent notices indicate that the company intends to step up MAP enforcement.
Dealers we contacted welcomed the policy.
Pioneer did not immediately respond to our request for comment.
Source: https://www.ceoutlook.com/2020/03/13/pioneer-moves-to-enforce-map/
